Sol Mat

Role: Art Director / Graphic Designer

Sol Mat (founded and developed by Leeann B.,) asked me to design / work on a few customer-facing brand resources such as the product packaging, product renders, social media assets and the development of the website. The Sol Mat is a patented multi-use full body mat with chest contour.

The Approach

We started with fleshing out a few aspects of the company and help expand the brands footprint across multiple touch points. For the packaging, we felt a clean, minimal look with the large hero image in the front would help engage the consumer from a visual perspective. For the Mens packaging, we integrated a beautiful blue/gray color to help differentiate the product assortments. For the website, we wanted big bold imagery with headlines to capture / intrigue the website viewer. For the creative assets, we wanted to have playful, inviting accentuations such as the subtle vector waves.

The Result

The final result was an omnichannel marketing experience that was anchored by the Sol Mat visual creative.