Mark Levinson Art Direction

Role: Art Director / Graphic Designer

The Harman Marketing Team tasked our team with developing new content that speaks to the identified expanded Mark Levinson consumer target known as “The Entertainer”. Working alongside the Creative Director, we re-positioned the Mark Levinson as a lifestyle brand, created a branded content piece that serves as the brand anthem, and establish a new rubric for Mark Levinson moving forward.

The Approach

The current brand narrative for Mark Levinson was disjointed and incohesive. We decided to start fresh and build from the ground up, outlining a few questions such as, “Who are we?”, “What do we do?”, and “Who shares the brand space?”.

Once all of these questions were answered, we developed brand personas that honed in on their target customers.

The Result

We repositioned the Mark Levinson brand as well as created content that aligned to this new direction, which has help boost sales amongst the target customers.