JBL HDI / Conceal Catalogs

Role: Art Director / Graphic Designer

The Harman Marketing team tasked Huemen with designing product catalogs / brochures that will be used as marketing tools for audio dealers across the United States. These were all new products, and we had the opportunity to develop the JBL Synthesis visual aesthetic from the ground up.

The Approach

We had the opportunity to explore a brand new visual direction for the JBL Synthesis catalogs. Starting fresh, we did a competitive analysis in the high-end luxury sound sector, and were able to pull some key takeaways that helped us strategize. Having extensive knowledge in the luxury high-end space, we were able to develop a creative layout that expressed that visually by type structure and the use of an earth-tone color palette.

The Result

The result was two beautifully crafted catalogs that were sent to all major authorized dealers that carry the JBL Synthesis / JBL Professional products.