HARMAN Ignite Store

Role: Art Director / Graphic Designer

The Harman Automotive Marketing team tasked Huemen with the development of the new Harman Ignite Store logo / visual aesthetic. The Harman Ignite Store is a connected-vehicle platform for OEMs to develop, manage, and operate a personalized in-vehicle app platform.

The Approach

After meeting with the stakeholders and asking our intake questions, we aligned on the development of the logo, the app icons / badges and an accentuation / embellishment. Since the Ignite store is a HARMAN sub-brand, there were guidelines that were needed to be followed such as color, logo lockup dims / positioning, etc. Using these guidelines, we were able to develop an intriguing glyph that visualizes both a home (center of the ecosystem) and an abstract fingerprint that plays on the thought of personal customization.

The Result

The final result was a simple design system that the Automotive team can use to build out their OEM Developer toolkit.